Splash Biography

Ideas spread like wildfire given the current coverage of both mass and social media. However, no one can predict what will or will not become viral. This course will first consider how do people chose which ideas to viralize and what makes them appropriate for the job. Then we will go over the theories that dictate and estimate the progression from an idea to an establishment, including the importance of social ties in influence networks, the cascade effect, and the presence of public figures in networks. Whether it be something well-meaning like the Ice Bucket Challenge or purposefully ridiculous like Rickrolling, all ideas require this hype. So get hyped to learn about the process which takes an idea you can dream of and puts it in the homes and minds of every consumer.